#22: Trust in Your Work with Tarfa AlFarhan

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Tarfa AlFarhan, co-creator of Souffle Beauty, a Singaporean-Kuwait skincare line, believes that you can’t sell your work unless you trust in it. If you have no confidence in what you’ve made, you’re going to have a hard time convincing others that it’s good. Tune in to hear about Tarfa’s journey in creating Souffle’s skincare products, including where and how the idea first sparked, working with formulators, patience when it comes to paperwork, and sales. You’ll take a peek behind the scenes of what it takes to grow an international brand, and how you can apply those strategies to your creative work.

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